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Business Management – Case study [20 marks] You are the marketing manager of Fresh Fruit Retail Outlet and you plan to double your sale over the Christmas festive season. Discuss Eight (8) steps that you will undertake in the planning process vizStep 1 – Opportunity Awareness: which involves realistically diagnosing the opportunityin the light of the organisation’s current capabilities. Step 2 – Establishing Goals: goals are formulated to provide direction to organisational plans (Cronjé, 2007). Step 3 – Drawing up Premises: which involves the establishment of planning assumptions, i.e. what is the future environment in which the plans are expected to occur (Cronjé, 2004). Step 4 – Developing Various Courses of Action: which serves to establish alternative ways in which the identified goal can be achieved. Step 5 – Evaluating Alternatives: the alternatives established in Step 4 need to be evaluated in terms of various factors, including the planning premises established in Step 3. Step 6 – Selecting a Course of Action: this step results from Step 5. Step 7 – Formulating Derivative Plans: this involves the drawing up of plans which support the initial plan (Cronjé,2004). Step 8 – Budgeting: this step serves to establish the resources available for the manager tocarry out the plans and achieve organisational goals Cronjé, 2004). and PROVIDE EXAMPLES. Include in your discussion, an explanation of planning as a management function. Special instruction: It is imperative that you include ALL sources of referencing. The method is the Harvard style of referencing
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