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Assignment #2 – Mission & Vision Critique
The purpose of this assignment is provide you with the opportunity to analyze the mission/vision statements of an organization and to be able to create mission/vision statements. After you complete this assignment, you would have mastered two skills, which are 1) ability to critique existing mission and vision statements, and 2) being able to write a new mission and a new vision statement.
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Write My Essay For MeInstructions:
Select a company from the Company list (attached).
- Critique the mission statement and indicate which of the nine (9) characteristics and nine (9) components of a mission statement discussed in the textbook, the company’s mission complies with.
- Use pages 47-48 of your textbook for a list of the nine (9) characteristics and nine (9) components of a mission statement.
- Develop an improved mission statement for the selected company. Include this improved mission statement in your assignment submission.
- Critique the vision statement for the organization.
- Write a one sentence vision statement for the chosen organization company.
View the rubric to see exactly how your assignment will be graded. Use the rubric as a guide in preparing your assignment.
Rubric Detail
A rubric lists grading criteria that instructors use to evaluate student work. Your instructor linked a rubric to this item and made it available to you. Select Grid View or List View to change the rubric’s layout.
Description: Mission/Vision Assignment
| Points Earned | |
| Critique Mission Statement | Points Range: 0 (0.00%) – 10 (20.00%) Critique the mission statement and indicate which of the nine (9) characteristics and nine (9) components of a mission statement discussed in the textbook, the company’s mission complies with. |
| Propose Mission Statement | Points Range: 0 (0.00%) – 10 (20.00%) Develop an improved mission statement for the selected company.Include this improved mission statement in your assignment submission. |
| Critique Vision Statement | Points Range: 0 (0.00%) – 10 (20.00%) Critique the vision statement for the organization. |
| Propose Vision Statement | Points Range: 0 (0.00%) – 10 (20.00%) Write a one sentence vision statement for the chosen organization company. |
| Major Points | Points Range: 0 (0.00%) – 7 (14.00%) Major points are stated clearly; are supported by specific details, examples, or analysis; and are organized logically. |
| Grammar | Points Range: 0 (0.00%) – 3 (6.00%) Sentences/Paragraphs are complete, clear, and concise. Rules of grammar, usage, and punctuation are followed. Spelling is correct. |
List of Companies by Category
Ford
Chick Fil A
Toyota
Mc Donald’s
Volkswagen
Macaroni Grill
General Motors
Arby’s
Tesla
Hewlett Packard
Nokia
Dell
Motorola
Microsoft
Erickson
Apple
Nortel
Fresenius Medical Care
TECO
Baptist Hospital
FPL
IMS
Health
Iberdrola
Quest Diagnostics
Scottish & Southern
Retail
Pharmaceuticals
Walmart
Roche
Marks & Spencer
Novo Nordisk
Nordstrom
Glaxo
–
Smithkline
Home Retail Group
Genentech
JC Penney
Macy’s
Comcast
Best Buy
Netflix
HHGregg
HBO
Gamestop
Chapter 5 work
Assignment #5: Strategy
This assignment will teach you about how to conduct research, write a professional report to communicate your findings, and incorporating APA style in your paper.
Instructions
- Select the same company you used for your week two (2) individual assignment.
- Write a paper no more than 1000 words in which you discuss what strategies the selected company should pursue.
- Go to the company’s website and click on Newsroom.
- Read through the most recent 10 press releases.
- Determine two strategies the company is actually pursuing.
- Give at least two (2) pros and at least two (2) cons of those two new strategies the company is pursuing.
- What strategy or strategies would you recommend for your chosen company? Explain the rationale for proposing the selected strategy or strategies.
- Present an outline as to how to achieve the strategy/strategies. For example, you recommend any of the strategies below, then outline the steps the company needs to take in order to achieve it.
- Strategies: Cooperation among competitors, joint venture/partnering, merger/acquisition, private equity acquisitions, first mover advantage, outsourcing, etc.
- Would you recommend that the company consider a combination of multiple strategies? Why? Below are strategies that you could propose to management.
| Backward integration | Related diversification |
| Forward integration | Unrelated diversification |
| Horizontal integration | Retrenchment |
| Product development | Divestiture |
| Market development | Liquidation |
| Product penetration |
APA Requirement
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If you are not sure how to do this, refer to any of several APA resources found in this course (located at the top of the learning modules page)
View the rubric to see exactly how your assignment will be graded. Use the rubric as a guide in preparing your assignment
