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Prepare a simple research proposal related to your area outlining the main stages
Selecting a topic (You Can Choose any topic)
The purpose of the study
Hypothesis, objectives, and research question
Working title and project outline
Timing
Supervision
Write as you go
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Be sure to use academic references and cite to support your analysis.
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In compliance with BrainMass standards this is not a hand in ready outline but is only guidance.
Topic: Service quality perceptions: Management perceptions and consumer perceptions
Purpose of the study: The purpose of the study is to explore the effect of a gap between consumer expectation and management perceptions of service quality and the impact those expectations will have on the sales revenue of the service provider (1).
Hypothesis:
H0: The gap between consumer expectations and management perceptions of service quality do not have a negative impact on sales revenues of the service provider (2).
H1: The gap between consumer expectations and management perceptions of service quality has a negative impact on sales revenues of the service provider.
Objectives:
To ascertain if there are gaps between management perceptions and customer perceptions of quality;
To find if these gaps have a negative impact on the sales revenues of the firm;
Research Question:
Does a gap between management perception of quality and consumer perception of …
