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Assignment 1 (Individual) – Analysis of existing Business Case
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Write My Essay For MeIn this assignment students will undertake a review of an existing Business Case document and prepare a report on their analysis of the success/ failure risks of each element of the Business Case.
It is anticipated that students will analyze the business case in the context of the 9 elements in the Business Model Canvas Template. A SWOT analysis of each element will form the basis of the analysis.
The report will be a professional style report, suitable for formal submission to the business concerned and for their subsequent use in discussions with a variety of important stakeholders as part of a process to modify their company Business Case.
It is anticipated that students will contact a local business (or a business with whom they already have a relationship) and undertake the analysis on their documentation providing significant value to the business concerned. Students are expected to use their own resources to identify a suitable business.
In the event that a student fails to be able to identify a real business that will allow them access to their business case documentation it will be acceptable to use a Sample Business Case downloaded from the internet.
Each student will use a different Business Case (no sharing of documentation will be allowed).
The resulting report
- The report should be of a length of approximately 2,000 words ±10%.
- A copy of the original Business Case will be included as an Appendix to the report.
- The Executive Summary, Appendix and Reference List are not included in the word count.
- The report may follow the following structure:
- Table of Contents o Executive Summary
o SWOT analysis for each element of the review o Findings and Conclusions
o References
o Appendix (Including a copy of the subject Business Case)
- References will use either IEEE Standard or Harvard standard citation methods.(http://www.ieee.org/documents/ieeecitationref.pdf) (http://guides.is.uwa.edu.au/harvard)
- The font should be 12, with Calibri style, 1.5 spaced and justified.
- Include Headings and Subheadings to easily follow up with your analysis.
- Remember, you have limited word count so use your words efficiently.
Assignment Due Date:
The Completed assignment will be submitted as a single pdf file through LMS no later than 23.00hrs on Friday 3rd May (end of week 8).
The file name for your report should take the form:
“Workshop Session_Group_Name_Student Number_Assignment 1”.
For example: “Monday 9.00_ Group B_ John Smith_ 123456_Assignment 1”
The submission will be made through “Turn-it-in” and you will be allowed to make a draft submission first to self-check for any plagiarism issues prior to making your final submission.
Assessment criteria:
This assignment is worth 30% of the total subject mark.
Breakdown of marks
- Report structure (15%) – Does the report follow the prescribed structure (3%), is the report written as a professional report suitable for presentation to the business concerned and for their subsequent use (9%), does it meet the word count (3%)
- Findings and Conclusions (5%) – Does this section systematically highlight the outcomes of the analysis and present logical and well-structured conclusions
- Does the report provide an effective SWOT analysis of the following attributes of the Business Case under review:
- Key Partners (10%)
- Activities (10%)
- Resources (10%)
- Value propositions (10%)
- Customer relations (10%)
- Channels (5%)
- Customer segments (5%)
- Cost structure (10%)
- Revenue streams (10%)
| No logical structure and | AssignmentA | 1 | Assessment | Rubric | |||||||
| Criteria | Poor | Satisfactory | Good | Very Good | Excellent | ||||||
| N (0-49) | P (50-64) | H3 (65-69) | H2 (70-79) | H1 (80+) | |||||||
| Report (%15) | |||||||||||
| reasonably well structured | A well-structured report | A professional report that is | A highly professional report | ||||||||
| that is extremely well | |||||||||||
| poor presentation. | report although further | although further structural | well structured. However, | ||||||||
| Significant improvements | structural improvements | improvements would have | some minor improvements | structured, uses appropriate | |||||||
| are needed to the structure | could be made. The report is | been beneficial. | in certain areas (such as | sections, headings, cover page, | |||||||
| tables, captions, figure | |||||||||||
| of the report and the quality | also lacking in certain other | The report would also have | conciseness or presentation) | ||||||||
| numbers, page header and | |||||||||||
| of its presentation. The | areas (such as conciseness | benefited from | would have been beneficial. | ||||||||
| footer, proper page margins | |||||||||||
| length of the report may be | or presentation). The report | improvements to the | |||||||||
| and page numbers. The report | |||||||||||
| well under or well over the | may be well above or below | presentation and may be | has a cover page, table of | ||||||||
| suggested length. (2000 | the suggested length. | above or below the | contents and executive | ||||||||
| words or equivalent). | suggested length. | summary. A concise referencing | |||||||||
| system is used and the report is | |||||||||||
| to the point. | |||||||||||
| Clever use of colour, annotated | |||||||||||
| photos and charts can be found | |||||||||||
| all across the report. | |||||||||||
| Assignment Outcome (%85) | |||||||||||
| The report does not | The report provides a | A well-presented report | A well-developed overview | An excellent report | |||||||
| demonstrate that there is a | reasonable overview of the | demonstrating a good | of the requirements of the | providing a professional | |||||||
| clear understanding of the | requirements of the | overview of the but with | assignment clearly | standard of understanding | |||||||
| assignment’s purpose and/ | assignment and responds | some areas for | identifying an effective | of the requirements of the | |||||||
| or there are significant gaps | reasonably to each of the | improvement in the clarity | understanding of, and | assignment and | |||||||
| in the requirements of the | major outcome | or presentation of the issues | presenting strongly | demonstrating a detailed | |||||||
| report. | requirements. | required to be considered. | developed outcomes for | understanding and an | |||||||
| each of the issues required | innovated approach to the | ||||||||||
| to be considered. | issues required to be | ||||||||||
| considered. | |||||||||||
