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A description of the industry in which your product competes

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The individual posting should be at least three paragraphs (each paragraph should be 3-8 sentences each). Be sure to offer at least 2 sources to support your academic positions. To create your Individual Posting, select the topic header link, then select “Post New Thread.”

A description of the industry in which your product competes, its size, growth, current trends and developments, and any key factors necessary for an understanding of the setting. Also, a snapshot of your company, including a very brief history, the firm’s development to its present status, product lines, sales history, target markets, current marketing mix, and other factors making the company what it is today. A background on the selected country (geographic, demographic, economic, cultural aspects, and political/legal issues.)

The product must be a new product or service that you develop; you may use an existing brand with an established track record and extend their product/service offering.