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Apple Sales and Marketing Channel Flowchart
The famous Steve Jobs is the founder of the company Apple. The company specializes in production of computer and mobile technology. The most common products from the Apple line are iPod’s, iPhone’s and the Apple computer. Apple operates in the global market; hence to reach all its customers worldwide, it has adopted a hybrid marketing system (Moriarty & Moran, 1990). The system enables the organization to use various channels in marketing its products. The flow chart below captures those different channels.
Key Marketing Terms
The Promotional Mix covers the 7 main ways through which companies promote to the public their brands including Apple (Kotler & Armstrong, 2011).
- Advertising: the most common promotion method. It is the use of public media to pass a message. Media include press, television, radio cinema, outdoor advertising and the Internet.
- Sales Promotions: These are short-term marketing activities to stimulate purchase. Examples of immediate promotions include price discounts and free samples. Delayed promotions include use of coupons or raffles.
- Personal Selling: involves the use of salespeople to pursue leads and accomplish sales.
- Public Relations: These are marketing activities aimed at portraying the organization in a positive light to the public.
- Direct Marketing: Involves all activities taken up directly with potential or current customers like telemarketing direct mail, email marketing and e-commerce.
- E-commerce: Involves all marketing activities carried out on the Internet. It includes social media marketing, affiliate marketing, use of websites, and other online activities.
- The Marketing mix: it covers 7 P’s that a marketer should consider before choosing a marketing strategy.
- These 7 P’s: They are Product, Price, Promotion, Placement, People, Process, Physical evidence.
- Product Life Cycle: refers to the various stages a product undergoes. These different stages require different marketing strategies to maximize on the sales. The stages include introduction, growth, maturity, and decline stage.
- Market segmentation: it is the identification of groups of people with similar needs and finding a way to satisfy these needs. Different groups or segments may have very different needs.
