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Assignment
Overview:
Now
you will turn to country level analyses to find countries (South Korea &
Russia) with positive opportunity for your client (Tesla), and trends and
threats that your client (Tesla) would need to mitigate if it
entered that country (South Korea & Russia).
Use the PESTEL framework to analyze the POLITICAL, ECONOMIC, SOCIAL, TECHNOLOGY, ENVIRONMENTAL AND LEGAL opportunity and threat factors and trends in the external environments of South Korea & Russia.
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Write My Essay For MeResources:
· PESTEL and SWOT articles in Required Readings
· How to write an Executive Summary.
· Research Databases listed in Required Readings:
Assignment Objectives: Your objective is to compare PESTEL Opportunity factors for your client (Tesla)and Threats to your client in two country markets (South Korea & Russia); specify trends in those Opportunity and Threat factors that are likely to affect the country’s business and economic environment over the next 3-5 years; and recommend one country as the better new market for your client (Tesla).
Notes on Data analysis:
1.The data you collect and analyze should be clearly relevant to your client. For example, if the mountainous nature of the country is not relevant to your client, leave it out; otherwise, describe what that terrain means for your client (e.g., there will be high costs of distributing the products across country).
2.
Compare the same Opportunity and Threat factors/trends for each of
the countries (South Korea & Russia) and ensure that any ratings,
rankings or aggregate measures you use are measuring the same underlying
factors in both countries (South Korea & Russia) .
3. Whenever you use a country rating from a source, include a
brief summary of the main country conditions (PESTEL factors) that contribute
to the ratings. For example:
. “Business Environment” may be rated more favorably in one country.
But what specifically is being measured: the POLITICAL, ECONOMIC, SOCIAL,
TECHNOLOGICAL, and/or LEGAL indicators are more informative and may be
more relevant to your client than the summary measure
would indicate.
Similarly, if you use a “Risk” Rating (e.g, “Political” risk) based
primarily on government regulations a higher risk rating may not be as
important as the types of risk that are being aggregated into a summary ranking
(e.g, lack of contract law or unreliable legal system). Know the
components of the rating summary so you can determine their relevance to your
client.
For example, if “Business Environment” or “Risk” is rated better in one country primarily because of legal protections for IP (which shape the overall better rating), but your client has no IP to protect in its expansion, then the more favorable ranking in one country is not relevant to your client, and both countries might be considered equally attractive IN SPITE of the better overall ranking of one..
Assignment
format and requirements:
The Introduction to
this paper should consists of (a) your statement of purpose;
and (b) a description of your client company and industry (from your
team’s W2 analyses); (c) a description of the kinds of BUYER your
client will need for its product/service, as you identified in your company profile,
(e.g., high income buyers for luxury items; positive attitudes towards green
technology if your client is selling that kind of product/service; (d)
a list of your company NEEDS to operate in
country; e.g., what kind of infrastructure, any intellectual property
protection, characteristics of a needed in-country workforce, as you have
also identified in your company profile. Since you will need
these Buyers and supportive requirements in country, they will give focus to
the data you collect for your PESTEL analyses.
The body
of the paper (approximately 10-15 pages double spaced) should be organized
around Opportunity factors and trends first, and then Threat
factors and trends: Do not organize by country, but
compare the countries on each Opportunity and Threat factor. (e.g, Economic
Opportunity: country A vs. Country B. See the example paper for Country
Selection Rationale provided in this module).
I.
Opportunity factors and Trends.
A. Economic Market Opportunity and potential growth: ALWAYS START WITH
THE $’S WORTH OF OPPORTUNITY! Will this country have the buyers and the buyer
capability to purchase what your client (Tesla) is selling.
As
an initial comparison, you can start with macro level measures from Five Year
Economic Forecast, including GDP and Personal Disposable Income (PDI) as
indicators of ECONOMIC opportunity—the Buyers’ potential ability to purchase
your company’s product/service. However, you should try to get as close
as possible to indicators of opportunity for your client’s particular
product/service; For example, if you are selling software to hospitals, look
for health care spending; if your client is selling cybersecurity
services, look for cybersecurity spending to compare across the two countries.
Collect the same information for both countries in order to compare them!
B.
Opportunity support factors are those PESTEL factors and
trends that support the Economic market opportunity for your client; e.g..,
1. Political support
may consist of existing or pending trade agreements or positive trade relations
with the client’s home country; government policy that supports
funding/advancement of your client industry
2. Economic
support may consist of tax benefits that will help your client, low or trending
lower tariffs relevant to your client’s product/service;
3. Social
support may consist of favorable attitudes towards U.S. companies or growing
interest in your client’s type of product (e.g., green technology, luxury
goods)
4.
Etc…. for Technological, Environmental, and Legal
support factors and trends
5. Specifically include supports for your client’s operational needs
II.
Threat factors and trends
Country
PESTEL Threats and trends should be ranked by degree of threat, along with an
explanation for your assessment/ ranking; e.g., if you consider political
instability to be a greater threat in the country than currency fluctuation
(Economic threat), explain why.
- Include under the appropriate PESTEL the Threats to your client’s operational needs. For example, if a technologically sophisticated workforce is required for your client to operate successfully in country, a country that lacks such social (education) support will be a significant risk for your client’s operational success.
III.
The Opportunity and Threat factors/trends can be shown in a summary
table, but the text should explain how you weighted the factors/trends in order
to compare Opportunity and Threat in the two countries (South Korea &
Russia).
IV. Conclude with a summary recommendation for one country as the better entry option.
VI. Write an Executive Summary for the entire paper (include company and industry description). Aim for approximately 2 pages, double spaced.
VII. Include a Title Page (with your name!) and a Table of Contents placed just after the Executive Summary. Pages should be numbered, starting with page one as the Body of the paper (your statement of purpose), The Executive Summary can be unnumbered or numbered as i, ii…but it is not a part of the body of the paper.
VIII.
Include a Reference list, using proper U.S.A APA format for
references and all in-text citations.
