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Purpose of Assignment
This assignment is meant to give students an understanding of how to build a marketing plan. This week students will create the first half of the marketing plan, which addresses the situation analysis, segmentation, and positioning.
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Write My Essay For MeAssignment Steps
Create the first half of a marketing plan for a new product or service that is not currently on the market in 1,400 words.
Include the following:
- An executive summary
- A description of the product or service
- The situation analysis including an environmental scan and competitive analysis
- A segmentation of the market and selection of a target audience
- A positioning statement for the selected target audience
Format your paper consistent with APA guidelines.
