Health Care Markets
A hospital marketing director at a very large hospital in an urban setting has several research projects to undertake this quarter. The hospital is continuing to expand its offerings in the metropolitan area and ensure a strong relationship with the top physicians in the community.
The 3 projects that he is currently researching include the following: The hospital urology department wants to establish a sexual dysfunction clinic. The department head wants to get an estimate of the number of men ages 35–60 in the community suffering with some form of sexual dysfunction.
A primary care medical group is trying to determine whether patients are being greeted and serviced appropriately by the billing and admitting departments.
A managed care organization (MCO) is trying to determine what concerns physicians have in agreeing to become part of its panel of physicians who will treat their enrollees. He has asked you to assist by developing a report analyzing how each of these 3 projects would be communicated to each market segment and how each will help the hospital improve its relationship with the public.
Because of the nature of the report, it needs to include a critique of current literature (scholarly references) to support a position on each. Your report should be 3-4 pages in length, not including title page and reference page. The use of APA Style and at least 3 scholarly references published within the last 5 years is required.
Health Care Markets
The paper will be an analysis of an issue, Do prisons work?, related to the understanding of culture and crime on local, national, or international levels that is the subject of an unsettled debate. You will explore the competing perspectives on the chosen issue and draw your own conclusions based on independent research.
You are the new Web Analyst for Friends of Disaster Relief (FDR) a non-profit organization. The company executives and the Marketing team cannot figure out why the organization is not receiving the expected targeted donations from the website. The website was created without any web tracking tools or a statistics capability, in other words no way to track visitors or anyone who made donations.
You have been called to the main conference room, to deliver your PowerPoint Presentation; your task is that you are trying to convince the top tier executives and marketing team that having a website without visitor tracking is not acceptable, you have developed a solution of why the organization should be using web analytics and what the organization should be tracking and suggesting the tools they should be using. The Presentation Guideline
Requirements: Your presentation should consist of 12 slides with an opening title slide. You must include notes to each slide in support of that page (this is very important).
You should have 125 words on average or more per each slide notes. The notes must be supported by in text citations Your presentation must have references of 3 – 5 sources in total. Use should use graphics, themes and images to draw your audience into the presentation. If you follow the grading rubrics you will do great on the presentation. Your Presentation is due at the end of week 8. Your title slide must include the title of your Presentation, the date, the name of this course, your name, and your instructor’s name. Submit your Final PowerPoint Presentation. NOTE: This is a graded assignment.
Any Final Project Submissions after the close of the course will not be accepted. Final Project Grading Rubrics Rubric for Final Project Points Synthesis of concepts and topics learned from this course (critical to presentation) . 30 Slide Organization – Presented findings and conclusions in an organized manner titles clearly relate to key information .
9 Writing standards spelling, grammar and punctuation (1 point deduction for each error) . 1 Speaker Notes included in slide notes area 125 words on average per slide where required .
15 Clear citation and references used in APA 6th Edition formatting used . 10 Presentation color scheme used allowed text to be easily read . 5 Slide count 10-15 in total includes Cover Title Slide and References Slide(s) .
15 Used graphics, animations, transitions and or audio in presentation slides . – 5 References used outside sources 3 to 5 used 10 Project Submitted on time before due date Timeliness: (automatic zero after due date) . Zero (0) TOTAL
POINTS 100
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