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Question 1: Organization Overview and Target Market
Kaiser Permanente operates in the health care industry and offers integrated care where patients access services and resources that boost their conditions. Maternity and mental health services offered at Kaiser Permanente represent medical care segments within the organization. Additionally, Kaiser Permanente offers other services such as x-ray, screening and patient counseling. The health care organization provides broad health care services with its main office located at Oakland, the United States and other branches in regions including Oregon, Maryland, Georgia, and Washington D.C.
Kaiser Permanente’s target market includes pregnant women who need pre-natal and post-natal care, elderly patients, children and middle-aged patients with medical complications that need urgent attention. Kaiser Permanente targets all patients across the board because of the large nature of operations as seen in subsidiaries such as Permanente Medical Groups and Kaiser Foundation Hospitals. The health organization consists of professional medics who offer care services to patients around the clock across the United States.
Question 2: Kaiser Permanente Pricing Decisions
The cost of health service provision is one consideration made by Kaiser Permanente in its pricing decisions where the organization conducts a cost-benefit analysis to generate outcomes. As such, the organization evaluates the environment of care by establishing important areas that determine service provision among patients.
Comparative analysis with health care market trends comes second regarding pricing decisions at Kaiser Permanente where the organization explores industry rates and arrives at a balanced and fair cost schedule (Heery, 2014). The organization conducts market evaluations by reviewing prices offered by their competitors and consulting with health care pricing regulations to allocate the right costs to patient services. The price comparison method allows Kaiser Permanente to accurately forecast health trends and develop the right relationships that keep them ahead.
Kaiser Permanente considers expertise required in its pricing decisions by charging patients depending on the amount of care prov………………..
