Order your essay today — written by real experts, guaranteed plagiarism-free, and ready to impress your professor!
Unit Assignments
Unit I Research Paper
In your own words, describe marketing research and its role in an organization. A.C. Nielsen is a leading research company. Visit the website at http://www.nielsen.com/us/en.html. What are some of the key services offered by the organization that solve the challenges of organizations? Finally, what is an example of an ethical dilemma that may occur in marketing research? Your essay should be a minimum of 300 words.
Need Help Writing an Essay?
Tell us about your assignment and we will find the best writer for your paper.
Write My Essay For MeInformation about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit I Case Study
Read the “Marketing Research in Action” case analysis titled “Magnum Hotel Preferred Guest Card Research Proposal” at the end of Chapter 2 on pages 42 – 44. In a minimum of 300 words each, answer the three questions at the end of the case.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit II Literature Review
For this assignment, you will conduct a mini literature review of the concept of hypothesis testing and independent/ dependent variables. Use the school library to identify two articles on the topics of hypothesis testing and independent/ dependent variables. The articles should provide an example of the terms and how hypothesis testing can be used to solve a real-world problem. Each of the two summaries should be at least 300 words long with a reference for each article.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit II Web Assignment
Web Field Trip
Go online and conduct some secondary research. Your goal is to find demographic and socioeconomic data for your county and your community or a county and community that you select. Part of your research should include visiting the A.C. Nielsen Claritas website at:
https://segmentationsolutions.nielsen.com/mybestsegments/Default.jsp?ID=20&pageName=ZIP%2BCode%2BLookup&m enuOption=ziplookup
You can enter your zip code to learn about demographics and lifestyles of your community. You should find other websites with relevant information. Discuss your findings and your community profile. How might a company find a practical use for this data? Your submission should be a minimum of 300 words.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit III Research Paper
Select a major packaged goods company such as Proctor & Gamble, General Mills, or Kraft. Pretend you are a marketing executive, training new marketing research analysts about descriptive and causal research. Explain, in at least 300 words, examples of when you would use a survey, experiment, and test marketing in research for the company. For example, if General Mills is launching a new cereal, how would the company use surveys, experiments, and test marketing to increase the chances of success of the new product?
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit III Case Study
Read the “Marketing Research in Action” case analysis titled “Reaching Hispanics through Qualitative Research” at the end of Chapter 4 on pages 99-100. In a minimum of 300 words each, answer the four questions at the end of the case.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit IV Essay
Write a 300 word essay that answers the following questions:
- Explain the relationship between sampling sizes and sampling errors. How does sampling error occur in survey research?
- Why do many research studies place heavy emphasis on correctly defining a target population rather than a total population?
- Summarize why a current telephone directory is not a good source from which to develop a sampling frame for most research studies.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit IV Case Study
Read the “Marketing Research in Action” case analysis “What You Can Learn for a Customer Loyalty Index” at the end of Chapter 7 on pages 180 – 182. Please answer all questions at the end of the case. The length of the total assignment should be 300 words.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit V Essay
Write a 500 word essay which answers the following questions:
- What are the steps that a market researcher goes through in developing a questionnaire design?
- What are the steps in the questionnaire development process?
- What makes a questionnaire good?
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit V PowerPoint Presentation
Congratulations! You are a marketing research consultant and have just won a contract with a client. Your job is to explain to the organization how to develop and design a questionnaire. To do this, you will take your essay that you wrote this week in part one of the assignments (see above) and summarize it in a PowerPoint Presentation.
You will add one additional part not covered in the paper. You will create and include a sample of five good questions for a questionnaire. You should include different types of questions such as closed-ended, open-ended, scale, ranking, or other types of questions. You will create 10 – 12 PowerPoint slides. Each slide should have three to five bullet points and slide notes that you would use as if you were actually presenting the presentation. The total length for all slide notes should be at least 300 words.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VI Literature Review
For this assignment, you will conduct a mini literature review of the concept of qualitative and quantitative analysis. Use the school library to identify two articles. The first article should compare and contrast qualitative and quantitative analysis. The second article should discuss the steps in qualitative data analysis and provide an example of the process. Each of the two summaries should be at least 150 words long with a reference for each article.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VI Essay
Please write a 300 word essay on quantitative data analysis. The starting point for getting direction on the issues you will analyze can be found in the Unit Lesson.
There are many steps in working with quantitative data. From the point of first receiving the data to finalizing the analysis, there are many things that can corrupt the final results. Please analyze the following:
- What are the differences between data validation, data editing, and data coding?
- Describe the process for data entry.
- What changes in technology have simplified this process?
- What is the purpose of a simple one-way tabulation?
- How does this relate to a one-way frequency table?
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VII Assignment
Answer the Review Questions Page 308. Do not confuse this with the Discussion Questions. Provide one detailed paragraph that includes your responses to the four questions. The length of the total submission should be at least 300 words.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VII Case Study
Please read the “Market Research in Action” case analysis “The Role of Employees in Developing a Customer Satisfaction Program” on Pages 334 -336. Respond to the four questions at the end of the case. Note that the case mentions a database of responses in SPSS format available at the publisher’s website. You do not need to use this database to answer the questions in the case. All the information you need to answer the questions is available in the textbook. The minimum length of the total submission should be 300 words.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VIII PowerPoint Presentation
Given that the topic for this week is presentations, you are to create a PowerPoint presentation that covers the following five points:
- Explain the objectives of a research report.
- Describe the format of a marketing research report.
- Discuss several techniques for graphically displaying research results.
- Identify problems encountered in preparing reports.
- Describe the importance of presentations in marketing research.
Your slides should include slide notes that represent what you would say in the presentation. The presentation should include 10-12 slides total.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
Unit VIII Case Study
Please read the “Market Research in Action” case analysis titled “Who Are the Early Adopters of Technology?” on Pages 365 – 368. Respond to the three questions at the end of the case. Note that the case mentions a database of responses in SPSS format available at the publisher’s website. You do not need to use this database to answer the questions in the case. All the information you need to answer the questions is available in the textbook. The minimum length of the total submission should be 300 words.
Information about accessing the Blackboard Grading Rubric for this assignment is provided below.
