Jazzercise has long been associated with 1980s aerobics.

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Jazzercise has long been associated with 1980s aerobics. In early 2015, the company launched a rebranding campaign. Review    Jazzercise, then address the importance of the following:

Corporate mission and rebranding alignment with it

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Defining features of the product/service

Current competitors

How the company is differentiating itself from competition?

What is your substantiated opinion of the potential rebrand effectiveness?

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