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OMM 615 Week 2 Assignment IMC Tactics
Select a Fortune 500 company and research their Integrated Marketing Communications (IMC) tactics. Select at least one traditional and one digital venue to research the IMC tactics. In a two to four-page paper, analyze whether or not the tactics are effective and why. Describe any recommendations for improvement.
The paper
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Write My Essay For Me- Must be two to four double-spaced pages in length (excluding the title and reference pages) and formatted according to APA style as outlined in the Ashford Writing Center.
- Must include a separate title page with the following:
- Title of paper
- Student’s name
- Course name and number
- Instructor’s name
- Date submitted
- Must use at least two scholarly sources in addition to the course text.
- Must document all sources in APA style as outlined in the Ashford Writing Center.
- Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center.
Carefully review the Grading Rubric for the criteria that will be used to evaluate your assignment.
Week 2 Assignment – Running head IMC TACTICS IMC Tactics
Apple is widely regarded as one of the most effective and successful companies inthe world that carefully plans their marketing communications. Apple Company enjoys a positive corporate image and strong brand names such as the Mac, iPod, iPad, iPhone andiTunes. Apple devotes many resources to develop this corporate and brand equity throughcareful consideration including their tactic within the marketing communications mix to assess the potential contribution each tactic can make towards achieving the marketing goals of the company. This paper analyzes the integrated marketing communications (IMC) tactics used most intensively by Apple and highlights why Apple is not only effective but also efficient at what their personnel do. Apple’s marketing communications mix includes seven tactics: advertising, personal selling, sales promotion, publicity, direct marketing, internet marketing, and branding. This paper looks at the way Apple uses advertising, publicity, electronic and internet marketing to achieve their marketing goals. These communication formats allow Apple to project its unconventional, innovative products and corporate culture in a creative cost effective manner. This research paper looks at four sections of Apple’s advertising. The first sectionexamines how Apple focuses particularly on television advertising. The second section analyzes Apple’s ability to use publicity, particularly with regard to their pre-launch of product events. The third section evaluates Apple’s electronic and internet marketing strategy as part of its IMCs. Finally, the fourth section summarizes the major conclusions of Apple identified in this pap
