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Target Markets, Positioning and Customer Behavior
Health Service Organization: Kaiser Permanente
Based in California, United States, Kaiser Permanente offers broad health care services and operates in regions including Maryland, Virginia, Oregon and Georgia where customers access services. Founded in 1945, Kaiser Permanente continues to expand with the health organization boasting an estimated $73B in net income alongside over 200, 000 staff members. Kaiser Permanente operates by using three subsidiaries that offer services to patients. The competitive human resource policy adopted by Kaiser Permanente makes its employees productive and benefits patients because of quality services.
Primary Target Market based on Segmentation Variables
The primary market of Kaiser Permanente is patients where the organization offers quality care by overseeing the process of recovery and discharging from hospital.
Geographic
Kaiser Permanente operates from Oakland, California in the United States where the organization provides broad health services at a cost-effective fee. The location of Kaiser Permanente enables patients to reach its centers easily without inconveniences hence raises health standards (Richardson, 2015). For example, Kaiser Permanente operates in regions such as Oregon, Colorado and Washington D.C. thereby offers patients timely service delivery.
Demographic
Kaiser Permanente offers health care services to patients from all age groups such as seniors, Middle Ages, young and children. Each of the subsidiary operating under the Kaiser Permanente consortium consists of specialized professionals who offer services to patients such as the pediatrician department that deals with children care services.
Psychographics During its years of operation in the health care sector, Kaiser Permanente admits that most patients using their services have varied religious views such as Catholics, Jews, and Hindus. Despite these differences, patient care is critical for them and access services from their centers based in various locations in the Un
