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Hill-Rom is a leading B2B firm that dominates a niche in the healthcare industry. Go to http://www.hill-rom.com/usa/, and analyze the product and services offered to hospitals by this firm.
- Using theoretical aspects included in Chapter 12, explain the buying process for a hospital that might be interested in this product.
- Describe how Hill-Rom products or solutions might reduce the total cost-in-use for a hospital (B2B application).
- Describe how Hill-Rom might also reduce the total cost-in-use for a consumer (B2C application).
- In reviewing the marketing techniques on this website, is Hill-Rom effectively reaching its target market(s)? Using examples from the website, substantiate your position with an eye on all four elements of the marketing mix.
Your response should be a minimum of three pages, double-spaced. References should include your textbook plus a minimum of one additional credible reference. All sources used, including the textbook, must be referenced; paraphrased and quoted material must have accompanying citations. All references and citations used must be in APA style.
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Write My Essay For MeThe SOX Act Prepare a Power Point presentation of at least 20 slides that includes the following:
Assess the provision of the Sox Act that requires the establishment of the Public Company Accounting Oversight Board (PCAOB) and the measures that public accounting firms are taking to ensure that they maintain their independence in all audit assignments, including the mechanisms they are establishing to ensure that the necessary independence and integrity are prevalent in all aspects of their relationship with their clients.Analyze how executives of corporate America have embraced the new regulations and requirements of the Sox Act while maintaining their purpose to produce a profit for investors and staying in compliance of the new rules in the industry. Explain what those new requirements are for the CEO and CFO of publicly traded companies. Describe your assessment of the responsibilities established for accounting personnel—including protection for whistle-blowers—and for the public accounting auditors.Determine how the responsibilities of the board of directors audit committee have changed due to the Sox Act in overseeing the financial reporting process and to hire and be in charge of the independent auditors.Provide recommended sanctions to be imposed on those who do not comply with the SOX Act provisions, and whether or not the sanctions should be stiffened or should include other personnel in the organization.Researched sources should follow these guidelines:At least half of the researched sources should be from authoritative electronic sources related to the accounting field.The findings presented in the paper should be accurate renditions of the Sox Act, including citations and references.Follow APA guidelines when citing references.Include a reference slide.
