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Write a report on different characteristics of scale types.
•Explain Observation and Experimentation with help of an example.
•What are different sources of secondary data information?
•Write a note on different types of measurement scales.
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Be sure to use academic references and cite to support your analysis.
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Step 1
Observation in research means the researcher observes ongoing behavior. This method is used in social sciences and market. In observation there is direct observation of the phenomena in natural setting. Let us consider an example in marketing. On the day a promotional sale is announced by a retail chain the researcher walks into one of the stores and observes the customers. In some cases the researcher intervenes in the environment. In this case, the researcher would actually make purchases from the store. He inserts himself a member of the buyers in the store (c).
An experiment is a method in research where there are two types of variables. The independent variable is manipulated by the researcher and the dependent variable is measured by the researcher. Continuing with the example, the researcher first ascertains the average daily sales revenue of a …
