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Nike Inc. Essay
Nike Inc. was established in 1962 by Phil Knight and Bill Bowerman as a joint venture called Blue Ribbon Sports. Their goal was to sell low-cost, high quality sport shoes to American consumers in a bid to strengthen Japanese athletic shoes to break the dominance of local industry by Germans.
Today in 2010, Nike Inc. not only produces and distributes sport accessories comprising footwear apparel and equipment, but about 40 % of its sales come from subsidiary ventures.
With its dominance as a traditional and non-traditional supply channels in over 100 countries Nike targets its main market regions which are the United States, Europe and Asia Pacific.
Coming as a second ruler of the market, after Adidas, Nike shifted their focus from product orientation to category-driven approach and from a product-driven mentality to a consumer-oriented approach in a major reorganization bid. Such an effort will obviously affects product range product units and geographical requirements.
Nike also focused on female market in a bid to accelerate their innovation capability, to substantially increase their competitive advantage in order to take over the market in the industry.
To attain this premier position, innovation capability must be enhanced by a way of integrating e-Commerce, New Product Development and Sustainable Development.
Write My Paper Hub-Custom Writing Service Best ways of advertising also need to be put in place for their products in such a way as to create a positive image into the minds of females who are interested in fitness.
Nike Strategy for Creating a More Sustainable Business Essay 2
Nike Inc. is a world renowned publicly traded equipment and sportswear supplier based in America.
The company has stood out to be the leading supplier of apparel and athletic shoes and also a major sports equipment manufacture. Statistics taken from the 2008 fiscal year approximate its revenue to be beyond $ 18.6 billion. Write My Paper Hub-Custom Writing Service
The leading company supports more than 30,000 employees worldwide. When it was founded in 1964 by Philip Knight and Bill Bowerman, it was known as Blue Ribbon Sports. Write My Paper Hub-Custom Writing Service
It officially became Nike Inc. in 1978. The company markets its products using its own brand as well as Nike Pro, Nike Golf, Air, Jordan, Nike Skateboarding, Nike+ and subsidiaries like Converse and Umbro (Dunk, 2011).
To add on its manufacturing of equipment and sportswear, Nike operates other retail shops using Niketown name.
It also sponsors most of the high profile sports teams and athletes. The company operated as a Japanese shoe maker distributor with most of the sales made out of Knight’s own automobile.
By the late 1980, the company had grown and attained more than 50% share in the United States athletic shoe market share. Following the above achievements, the company went public in December the same year.
Its rapid growth can be credited mostly to “word of foot” advertisement rather than advertisements on television (Carbasho, 2010). Write My Paper Hub-Custom Writing Service
Nike products are a wide range of equipments meant for sports. The products include its initial track running shoes to the current jerseys, shorts, shoes, and baselayers. The company cuts across all sports including soccer, track and field, tennis, baseball, cricket, and basketball.
Its sales come in as assortments of a wide range of products including apparel and shoes for sports activities. Nike also deals in shoes meant for outdoor activities such as golf, cycling, wrestling, auto racing, and cheerleading.
The company’ s dominance has made it popular and well known in chay culture, hip hop culture and youth culture for its urban fashion clothing supply.
Nike Inc. has recently teamed up to produce the Nike+ product with Apple Inc. The product is meant to monitor runner’s performance through a radio device placed in the shoe and linked to an iPod nano (Blick, 2010).
The Nike Company has contracted with shops exceeding 700 around the world. To facilitate its sales, the company has offices situated in more than 45 countries outside America. Most of the company’s factories are found in Asia, including Taiwan, India, China, Malaysia, Vietnam, and Pakistan (Dunk, 2011).
Nike is known for its role in sponsoring top athletes. It does this by paying sports athletes to promote and use their products. The athletes also advertise their design and technology.
The first athlete to be endorsed by Nike was Ilie Nastasa who was a Romanian tennis player. Today, most of the big names and clubs in sports are being sponsored by Nike including Christiano Rinaldo and Manchester United Football Club in England (NIkebiz, 2011)
Nike also tries to engage in other activities away from the fields in order to deal with the detrimental effect. This has been witnessed in the company’s involvement in different environmental projects. Nike Company is ranked among the top three companies participating in the ‘Clean Air-Cool Planet’.
The list entails companies that are climate friendly. The Company has also begun the ‘Reuse-A-Shoe program. The program is meant to benefit both the community and environment by collecting athletic shoes that are old and later recycle them.
The product of such process is used in making sports surfaces like running tracks, playgrounds and basketball courts (Castillo, 2011).
