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You are about ready to go find investors in your new athletic wear company that serves women sizes 14 and up. You need to create an executive summary, including a detailed description of the products (special designs to fit full-figured women, like adjustable waists on skirts and pants, longer sleeve length on shirts, etc), a description of the target market fuller figured women) and your market competitors in the market. (Nike, New Balance, Reebok, etc), Our competitive advantage is no company; not even the giants in the industry, offer what our company will. (None of the competitors offer special designs for larger women). Discuss major achievements that have been conducted (A 100% approval rating fo the company’s designs and company concept). State an amount for capital requirements. (Enough to set up website, call center, initial staffing, etc). Explain the best way to allocate funds.
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